We love this question because it does two things: it allows you to tell people why they can benefit from SaaS, and it allows you to sell your services specifically. Notice that we don’t ask “if” people need SaaS,

Here’s a common logistics and tech issue: compatibility. People want to make sure that your software solutions are compatible with the tools that they already use. Some might be investing in a new tool and want to make sure it works with their existing SaaS solutions from you.

This is always number one. So many people don’t understand SaaS or what it means to their business. Others just aren’t sure how it differs from a typical software product or company. There’s a lot to cover here, but even addressing the question shows your audience that you are ready to do so and be transparent about what you offer.